Moxie Cycling Company

The business got started when the two owners identified a need in the marketplace. Both are avid cyclists and, since 2009, have participated in RAGBRAI  -- a cycling event spanning 450 miiles over seven days.  They had found cycling apparel has to be built for specific needs and none of the type they desired currently existed for women.  So Freiborg hand sewed a prototype of what they thought was needed in 2009.  When it proved popular, they began development of their own performance-oriented, stylish cycling tank top jerseys.  Their goal is to be at the forefront of women's cycling apparel with continual attention to performance, comfort and style.  In January 2012, their banker (Venture Bank, Golden Valley) suggested they contact SCORE for help in guiding them to take the "next step" for their business.

Owner/Founder
Deb Amorde and Brooke Freiborg
My Location
5941 Gettysburg Avenue, North
New Hope MN 55428
United States
Employees
2
Year Company Formed
2011
My Successes

Their success depends on producing women's cycling apparel that places a women's unique needs at the forefront of cycling apparel design.The features include a moisture-transport fabric, ergonomic seams, a U-shaped neckline for style and comfort, removable bra cups and a longer silhouette that prevents upward 'jersey creep'.  This view of their product from their website at: www.moxiecycling.com/v/index.html gives you an idea of the product.

 

What's Great About My Mentor?

The two ladies have shown a lot of "moxie" getting their business to this stage.  The SCORE team finds them open to new ideas yet firm in their dedication to the original concept.  The SCORE team feels like a active partner in the success of this unique business.

How SCORE Helped

SCORE has provided an Advisory Team consisting of accounting, international, finance and marketing talents.  They have met every 4-6 weeks since the owners approached SCORE in January 2012.  The various SCORE members comment on trademarks, wholesale processes, Letters of Credit, foreign outsourcing, financing options, marketing considerations and general new business management.

My Mentors