Art and Elixir
A&E was started from scratch by the co-founders, who met while pursuing their individual faux finishing (decorative) businesses. They developed their business concept and determined niche markets they wanted to pursue, including local corporations. Next they developed a website, www.artandelixir.com, and have aggressively used online marketing efforts to establish their brand, boost word-of-mouth endorsements, promote online registrations for events and build their business.
"I don't think we'd be where we are without you guys," Terri said. After developing their business concept, they contacted SCORE in May 2013 to help them get the business going. They met regularly every month with their SCORE mentors, who encouraged them to formally establish a partnership agreement, recommend and review marketing campaigns and help them keep on track to meet their goals. They also said the process helped them feel more accountable for what they accomplished, as well as what needed to be done to build their brand, sustain their business and make it grow. Bruce Becker and Doyle Larkin stayed with us until we were successful.